Online Branding

Greetings. Today began with slightly more productive weather (which I won't elaborate on for fear that this blog may accidently turn into a daily weather report) and proceeded to bring brand new marketing topics to the forefront of my attention. These were Branding and Online Marketing Communications. Of the two my favourite would have to be the seminar on developing online brand identity.

Because online content has the ability to deepen and cultivate consumer's attachment to a brand as well as interactively develop incredibly strong brand personality, it is a marketing element that possesses amazing potential. One of the examples that we were given today was the Vegemite website, which I feel has done a brilliant job of using the internet to further develop their brand image and communicate the values that the company possesses. Even though the product is one that is extremely low risk and low involvement, and a website is not particularly necessary, the brand identity that emanates from the screen when the site is visited is enough to make me immediately want vegemite (which is saying something since I actually find the stuff disgusting). Visit the site yourself and you'll instantly understand what I mean. www.vegemite.com.au

The website takes a lifestyle focused approach and every aspect of it emits a feeling of fun and excitement and I feel that almost any brand could hugely benefit from employing tactics such as those that vegemite has so effectively used. So as you can see, online branding is something that, when done right, can hugely benefit a company and their image. I'm saving my post on online marketing communications for later on today so stay on the lookout for it people. Peace and Love xx