Saturday Night Marketing Communications

Hello there. As promised, one blog entry on marketing communications using digital media channels coming right up!

So, being the second topic covered this morning I'm not going to lie, I found my mind wandering a little as the time went by. But alas, looking back on the slides now I am surprised by how much of the information I managed to subconsciously retain.

I will begin by showing this slide on key marketing communications concepts.

As you can see, the media, discipline, channel and vehicle are all very important aspects of marketing communications.

When it comes to marketing via digital media, interactivity is the key. Digital channels such as search engines marketing, online public relations, online partnerships, interactive advertising, opt-in email advertising and viral marketing all involve interaction between the consumer and the business in a process of two-way feedback. This is opposed to traditional media channels whereby the company communicates to the consumer with no option for immediate feedback or dialogue. The diagram below explains each of the digital media channels in further detail.

I could go on and on about each digital channel but let me summarise with this, each of the six options possess both strengths and weaknesses and it is the duty of the company to elect a channel that will most effectively engage consumers whilst simultaneously communicating their brand image and intended message. When done right, the use of any of these channels can result in the development of a strong customer relationship with the brand. And that friends, is enough theory for now. It's Saturday night and this intensive's "lecture recess" has officially begun so I'll catch you in my next post because I've got places to be and people to see. Hope everyone has a great night! I'll be checking back in tomorrow for sure. Peace and Love xx