Setting the Mood and Some Interactive Marketing Concepts

Good afternoon Blogland! I am just stopping in to review and reflect on a few of the concepts that I learnt in my morning seminars today. But first a little clip just to make things interesting and also to let you know that actually doing anything productive today has been made near impossible by this extremely lazy movie-watching, stay-in-bed, eat-hot-food weather. I challenge you to listen to this and do what your supposed to be doing at the same time. I mean, really...

There you have it. If anyone out there manages to listen to that sound and maintain productivity you have officially earned my respect.

Anyway, moving on to something more relevant. Today's seminars were;

1. Relationship Marketing Using the Internet and;

2. Delivering the Online Customer Experience

I found both topics to be quite interesting and the more information I was exposed to the further my imagination ran wild with dreams of one day developing the best website with the best customer relationships and the best online experience ever! But I forced myself to listen to the theoretical concepts. I could sit here and explain the things I learned to you all in extreme detail and with sentences overflowing with marketing jargon, but instead I am simply going to link you to websites that I believe are exceptionally successful in terms of online relationship marketing and online customer experience.

1. NastyGal.com (www.nastygal.com).

The first website I believe to provide an extremely fulfilling online customer experience is also one of my personal favourites. It is an online fashion store but I also use it as a tool for staying on top of the latest trends and styles and often find myself gazing at the pretty photoshoots that it's homepage updates on a regular basis.

2. Facebook (www.facebook.com)

So it's a pretty well known fact that social media is the future of marketing and is a constantly growing and developing technology. Facebook's popularity and what some might even refer to as addictiveness is probably enough proof that anyone requires when stating that the site provides a strong customer experience.

3. Hamish&Andy (www.hamishandandy.com.au)

"Hamish and Andy" would have to be the most well utilised procrastination tool that I have available to me and speaking from personal experience, the website that the popular radio show has developed provides one of the best online experiences that I have come across. With high comedic value and what feels like an endless supply of hilarious podcasts, images and videos, the site is one that is extremely interactive and enjoyable. The website also hosts chat forums and gives users the option to directly email the Hamish and Andy radio show. There is also a component that allows users to become 'citizens' which creates an extremely strong online relationship between the individual and the website.

Okay guys, so there's my top three picks of websites that I feel excel in providing an online customer experience and/or creating an online relationship with the customer. Will check back in with some more fun marketing facts soon. Peace and Love xx